Colour

Colour is definitely the second biggest component of your brand aesthetic.

In Pakk, rather than you trying to work out how to incorporate your colours in a systematic way throughout your site, we do that for you - all you have to do is choose a primary colour and your Pakk store automatically applies them in a consistent, subtle, visually appealing way that makes your brand personality obvious without being overbearing or killing the clean, minimalist aesthetic that makes Pakk stores a joy to use. Here's an example of where you might see your colours employed throughout the site:

• buttons

• hover effects

• links

• badges/tags/icons

• footer

• highlighted content areas

• menus

The effect is subtle, but enough to produce a professional, on-brand appearance.

Grey Palette

A lot of blocks and areas within your site will have some sort of grey background - ranging from very light, almost white, to very dark, almost black. The tonality of these areas of grey can have an important overall impact on the look and feel of your site, which is why Pakk allows you to choose from predefined greyscale palettes:

• Grey: the most neutral choice, no colour tint at all, ranges from white to black

• Cool grey: a very slightly colder tint

• Blue grey: a more definite blue tint, the coldest option

• Warm grey: a subtle shift towards earthy tones, to lend your site a warmer feel

Note that grey palette is what we call a 'cascading field' which means you can set defaults at account and brand level as well as website level. In this case, the 'neutral grey' option is also considered the 'nothing selected' option which means that if you set any of the other options at account or brand level, you won't be able to override that with neutral grey at website level.