Google Services

If you’re just getting started with e-commerce, or are launching a new store and are a bit rusty, you might be somewhat knocked back by the number and complexity of Google services you need to set up.

Of course, technically none of this is obligatory but given the dominance of Google in search and discoverability, it should probably be seen as required.

This isn’t a deep dive into each of the services. I just want to enumerate and summarise the different services you need to look out. There’s plenty of information out there and documentation for setting up each one, this is just an overview to get your oriented. We’ll cover:

• Google Analytics

• Google Merchant Center

• Google Search Console

• Google Ads / Adwords

No Google Tag Manager

Google Tag Manager is not compatible with the Pakk philosophy. Pakk stores are configurable, but not custom coding environments. Google tag manager would inject snippets of Javascript code into your webstore which we cannot support. However the point of Pakk is that you won't need Google Tag Manager, we have already integrated your store(s) with the Google Analytics platform so there is no need to add extra 'tags' to your website. If there is some particular event that you wish to track, that Pakk does not already, let us know.