# Visual Style Guide

By combining a simple set of ingredients, you'll produce a stunning, unique, visually appealing and on-brand site that doesn't overwhelm shoppers and is easily maintainable for years into the future.

The *page building* toolset in Pakk is intentionally limited. In contrast to template-based systems, which offer almost limitless customisation possibilities, Pakk offers a predefined set of configurable options which you use to customise and brand your store. There are very good reason for this:

* Setting up your store is much quicker and easier
* Maintaining your store is easier and less work
* Your store will always conform to best-practices in terms of design and visuals
* We develop, test and maintain layouts and general visuals across all devices so you don't have to
* Nothing you can control will break anything
* We can centrally maintain the design foundation of all Pakk stores without breaking individual sites

Just because the visual toolkit is more limited in Pakk, it definitely does not mean that your site will look ugly/boring/the same as everyone else's. Once you understand how to combine the simple styling options, you'll be able to make your sites look clean, modern and just branded enough to stand out.

Let's take a look at the ingredients and how to combine them.

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### Summary

By combining this simple set of ingredients, you'll produce a stunning, unique, visually appealing and on-brand site that doesn't overwhelm shoppers and is easily maintainable for years into the future. Pakk's philosophy is to take the 90% of mundane design decisions involved in building an online store away, leaving you with the high-impact 10% that really determines your brand aesthetic.


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