> For the complete documentation index, see [llms.txt](https://docs.pakk.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.pakk.io/customers-and-sales/loyalty-program.md).

# Loyalty Program

In this guide, we’ll take a deep dive into how Loyalty Programs work and how you can set them up.

Loyalty Programs in Pakk are easy to understand: customers accumulate points by spending money on your sites and can redeem those points for cash discounts on future orders.

In this guide, we’ll take a deep dive into how Loyalty Programs work and how you can set them up.

### Loyalty Program Basics and Rules <a href="#loyalty-program-basics-and-rules" id="loyalty-program-basics-and-rules"></a>

* Customers earn points every time they spend money on your sites (or on manually entered orders that are linked to a website).
* Customers can redeem points for a discount on an order subtotal (i.e., not including shipping).
* Loyalty points are subject to expiry - the expiry period is customizable.
* Expiry date applies to a Customer’s entire points balance, meaning that when placing a new order and earning new points with a new expiry date, the expiry on the Customer’s entire points balance will be renewed.
* Points accumulated on an order cannot be used for a discount on THAT order.
* Points are only awarded on fully paid orders.
* Points are accumulated against Loyalty Programs (not against websites), meaning that the same loyalty points can be used across stores (if desired)

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