Pricing Schemes

The next “level” of pricing adjustment is achieved by the use of pricing schemes. Pricing schemes are pricing adjustments either upwards (a markup) or downwards (a discount), that can be applied at bo

When you create a pricing scheme, you supply the following information:

• an adjustment amount, which can either be a fixed amount (not used often) or a relative/percentage amount (used more often). This amount can either be positive (a markup) or negative (a discount).

• prettification, which rounds prices to a specified cents amount, like 5.99 or 6.45.

Pricing schemes are created and then applied. Without applying a pricing scheme, it will have no effect. To use it, you must apply it to either websites, customers, or both.

Websites

When applying a pricing scheme to a website, all prices on that website will be ‘transformed’ to obey the pricing scheme rules in relation to the products’ base prices. So, use positive schemes to increase website prices: for example, if your base prices are wholesale prices, then use a positive to scheme to markup to retail prices on a website. On the other hand, if your base prices are retail prices, then use a discount scheme to price website items for wholesale.

Customers

When applying a pricing scheme to a customer, only that customer will see the adjusted prices. Therefore if a customer with an applied pricing scheme is logged into a website, they will see prices accoring to their own applied pricing scheme, irrespective of the pricing on that webstore (i.e. customer schemes override website schemes).

Use customer-applied pricing schemes to create special pricing for certain classes of customers, like wholesale customers, preferred clients etc.