Typography

Brand aesthetic is massively influenced by font choice: from classic, serif fonts to playful, handwriting-style fonts - the choice is endless and has a strong hand in the feeling of your site.

Pakk let's you set three fonts:

• Body font: the main font used in 90% of the text on your site. Choose something subtle and readable: either a classic serif font (think Times New Roman) or a more modern style sans serif font, depending on your brand.

• Title font: used heavily throughout the site for page, category, section, product and post titles and subtitles. Choose something with character that combines well with your body font.

• Accent font: used sparingly, mainly in feature blocks. Handle with caution! Either choose something edgy, different but very much 'on brand', like a handwriting or grafiti font, or keep it simple and just reuse your body or title font.