# Websites - [Visual Style Guide](https://docs.pakk.io/websites/visual-style-guide.md): Pakk offers a predefined set of configurable options which you use to customise and brand your store. - [Logo](https://docs.pakk.io/websites/visual-style-guide/logo.md): Your company/brand logo is positioned front and center in both the header and footer of your store. It's the most obvious expression of your brand, so it's worth getting right. - [Colour](https://docs.pakk.io/websites/visual-style-guide/colour.md): Colour is definitely the second biggest component of your brand aesthetic. - [Typography](https://docs.pakk.io/websites/visual-style-guide/typography.md): Brand aesthetic is massively influenced by font choice: from classic, serif fonts to playful, handwriting-style fonts - the choice is endless and has a strong hand in the feeling of your site. - [Header](https://docs.pakk.io/websites/visual-style-guide/header.md) - [Custom CSS](https://docs.pakk.io/websites/visual-style-guide/custom-css.md): How to access deep site customisation in Pakk with custom CSS - [Imagery](https://docs.pakk.io/websites/visual-style-guide/imagery.md): The imagery used on your site, given its visual weight, probably contributes more than anything to your site's overall appearance. - [Icons](https://docs.pakk.io/websites/visual-style-guide/icons.md): The icon set used on your website is customisable and can have a big impact on the overall feeling. - [Configuration and Customisation](https://docs.pakk.io/websites/configuration-and-customisation.md) - [Website Development](https://docs.pakk.io/websites/configuration-and-customisation/website-development.md): Learn about the built-in features Pakk has to aid in the website development process - [Navigation Menus](https://docs.pakk.io/websites/configuration-and-customisation/navigation-menus.md): Pakk gives you powerful and flexible menu building options for your site. - [Menus](https://docs.pakk.io/websites/configuration-and-customisation/navigation-menus/menus.md) - [Slots](https://docs.pakk.io/websites/configuration-and-customisation/navigation-menus/slots.md) - [Aux Bar Menu](https://docs.pakk.io/websites/configuration-and-customisation/navigation-menus/slots/aux-bar-menu.md) - [Main Menu](https://docs.pakk.io/websites/configuration-and-customisation/navigation-menus/slots/main-menu.md) - [Footer Menu](https://docs.pakk.io/websites/configuration-and-customisation/navigation-menus/slots/footer-menu.md): The footer menu is a simple navigation menu that lives in the footer of your site. It its commonly used to display links to the boring but necessary pages like 'Terms and Conditions', 'Privacy' etc - [Product Categorisation](https://docs.pakk.io/websites/product-categorisation.md): Organising your products and making them discoverable to shoppers is a key element of running a successful webstore - not just in Pakk, but in any e-commerce platform. - [Related Groups](https://docs.pakk.io/websites/product-categorisation/related-groups.md) - [Product Variants](https://docs.pakk.io/websites/product-categorisation/product-variants.md): The way Pakk deals with product variants might be different from what you are used to. - [Variant Axes](https://docs.pakk.io/websites/product-categorisation/product-variants/variant-axes.md): Variant groups are regular Product Categories - so to create a variant group, create a new Product Category and check the ‘Is Variant Group’ checkbox. - [Custom Attributes](https://docs.pakk.io/websites/product-categorisation/product-variants/custom-attributes.md): Variant group axes are just regular custom attributes. Here we'll look at how some of the Custom Attribute settings affect how variant groups are displayed. - [Variant Category](https://docs.pakk.io/websites/product-categorisation/product-variants/variant-category.md): Once you've set up custom attributes, you use them as a 'variant axis' on a Product Category to create a variant group. - [Category List Page](https://docs.pakk.io/websites/product-categorisation/product-variants/category-list-page.md) - [Variant Shell Page](https://docs.pakk.io/websites/product-categorisation/product-variants/variant-shell-page.md) - [Category Warnings](https://docs.pakk.io/websites/product-categorisation/category-warnings.md): Category-level warnings are a useful tool in your Pakk stores to communicate important information to customers. - [Filtering and Sorting](https://docs.pakk.io/websites/filtering-and-sorting.md) - [Sorting](https://docs.pakk.io/websites/filtering-and-sorting/sorting.md): Sorting refers to the order of presentation of products on a category page - [Filtering](https://docs.pakk.io/websites/filtering-and-sorting/filtering.md): Pakk stores offer functional, fast and precise product filtering on category pages, here's how to set it up. - [Content](https://docs.pakk.io/websites/content.md): Pakk is not a website building platform. Having said that, Pakk does allow you to make great websites - stores, content sites or mixed. - [FAQs](https://docs.pakk.io/websites/content/faqs.md): Pakk tries to encourage structured data wherever possible, and for that reason we decided to offer FAQs. - [Setting up FAQs](https://docs.pakk.io/websites/content/faqs/setting-up-faqs.md) - [Using FAQs Around Your Site](https://docs.pakk.io/websites/content/faqs/using-faqs-around-your-site.md): There are multiple places where FAQs are or can be used on a Pakk site - [Pages](https://docs.pakk.io/websites/content/pages.md) - [Posts](https://docs.pakk.io/websites/content/posts.md) - [Forms](https://docs.pakk.io/websites/content/forms.md): Collecting information from leads and customers is a vital part of any physical-product business. Pakk’s integrated web forms makes the process easy and efficient. - [How Customer Forms Work](https://docs.pakk.io/websites/content/forms/how-customer-forms-work.md) - [Advanced Customisation](https://docs.pakk.io/websites/content/forms/advanced-customisation.md) - [Confirmations, Notifications and Form Submissions](https://docs.pakk.io/websites/content/forms/confirmations-notifications-and-form-submissions.md): When a customer submits a form, several events are triggered. - [Use Cases and Examples](https://docs.pakk.io/websites/content/forms/use-cases-and-examples.md): The “Enhanced Customer Forms” feature in Pakk means you can effectively eliminate the need for paper forms in your business. - [Feature Blocks](https://docs.pakk.io/websites/content/feature-blocks.md): “Feature block” is our internal name for a reusable snippet of content that can embedded throughout your sites and emails. - [Feed Posts](https://docs.pakk.io/websites/content/feed-posts.md): The feature we call “Feed” is our answer to social-media style content embedding in Pakk sites. - [Videos](https://docs.pakk.io/websites/content/videos.md) - [SEO](https://docs.pakk.io/websites/seo.md): SEO is important to all store owners, but tends to cause a certain amount of panic and confusion. Here's a succinct summary of what you need to know and do. - [What you need to do](https://docs.pakk.io/websites/seo/what-you-need-to-do.md) - [What you don't need to worry about](https://docs.pakk.io/websites/seo/what-you-dont-need-to-worry-about.md): All you need to do is take care of the above. We do basically everything else. But if you're interested in exactly what goes on under the hood, read on. - [Google Services](https://docs.pakk.io/websites/google-services.md): If you’re just getting started with e-commerce, or are launching a new store and are a bit rusty, you might be somewhat knocked back by the number and complexity of Google services you need to set up. - [Analytics](https://docs.pakk.io/websites/google-services/analytics.md) - [Merchant Centre and Shopping Feed](https://docs.pakk.io/websites/google-services/merchant-centre-and-shopping-feed.md): If you want to get your products into Google Merchant Center (which powers Google Shopping), you’ll need a product feed. Pakk makes the process as painless as possible. - [Search Console and Sitemap](https://docs.pakk.io/websites/google-services/search-console-and-sitemap.md) - [Adwords](https://docs.pakk.io/websites/google-services/adwords.md): OK, so this one really is optional. Ads are the paid adverts that appear next to the organic results in Google. - [GDPR, Privacy and Cookies](https://docs.pakk.io/websites/gdpr-privacy-and-cookies.md): There are quite a few criteria your business needs to fulfil in order to be able to claim that you are GDPR compliant. - [GDPR](https://docs.pakk.io/websites/gdpr-privacy-and-cookies/gdpr.md) - [Cookies](https://docs.pakk.io/websites/gdpr-privacy-and-cookies/cookies.md): As a website owner and operator, you have to worry about cookies, and that sucks. - [Reviews](https://docs.pakk.io/websites/reviews.md) - [Merchant Reviews](https://docs.pakk.io/websites/reviews/merchant-reviews.md) - [Shopping Experience Reviews](https://docs.pakk.io/websites/reviews/merchant-reviews/shopping-experience-reviews.md): Within merchant reviews, Pakk implements a specific type of review that we call a “shopping experience review”. - [Product Reviews](https://docs.pakk.io/websites/reviews/product-reviews.md) - [Checkout](https://docs.pakk.io/websites/checkout.md): Pakk is flexible enough to power many different types of business, but when considering how to set up the checkout, we need to consider whether our site is catering to business or private customers - [New Customers](https://docs.pakk.io/websites/checkout/new-customers.md) - [Invoice Options](https://docs.pakk.io/websites/checkout/invoice-options.md) - [Custom Checkout Questions](https://docs.pakk.io/websites/checkout/custom-checkout-questions.md): Set up custom questions that customers need to answer in the last step of the checkout. Use this feature to elicit extra information from your customers. - [Signup Options](https://docs.pakk.io/websites/checkout/signup-options.md): Pakk offers two separate marketing signup options at the checkout. Here's what they mean, how to set them up and get the most out of them - [Passwordless Login](https://docs.pakk.io/websites/passwordless-login.md): You or your customers having trouble logging in? - [Webstore Features](https://docs.pakk.io/websites/webstore-features.md) - [Email Sending](https://docs.pakk.io/websites/email-sending.md): Pakk can send emails at many different touchpoints in the customer journey. This document explains how to configure and customise these emails. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.pakk.io/websites.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.