What you don't need to worry about

All you need to do is take care of the above. We do basically everything else. But if you're interested in exactly what goes on under the hood, read on.

Site Speed

Users like responsive sites and hate waiting for sites to load. Search engines know this, and prefer to send users to fast sites.

Pakk is fast, and will get faster. We optimise many aspects of our architecture for site speed and will continue to focus on this forever. Since your site is constantly upgraded in line with new Pakk releases, there's nothing you need to do to benefit from these improvements.

Auto HTTPS Redirect

In this day and age we don't want to be serving unsecure HTTP sites at all. The search engines don't like them, they'll probably soon start delisting them completely, and they certainly don't like to see duplicate verisons of your site as HTTP and HTTPS protocols.

Pakk automatically redirects any request for the HTTP version of your site to the secure HTTPS version.

Clean Page Structure

Search engines, being bots, have a hard time understanding big, complex web pages. They prefer pages that have nice, cleanly formatted code, rather than pages that are a big mess.

We focus on keeping our pages clean, lean and semantic, to make them as easy as possible for search engines to understand.

Optimised Images

Images can make up a large proportion of a site's data footprint if allowed to get out of hand. At Pakk we use a sophisticated image resizing and caching scheme to make sure that the smallest possible image files are served to your users, meaning less site slowdown. There's nothing you need to do to make this work - just upload a single, good resolution copy of your images and forget about it!

Schema Markup

There are standards for marking webpages with code that makes it easier for a bot to 'understand' what is on it. Sort of like saying "This is a page for a 27-inch monitor that costs 500 Euro".

Your Pakk store creates this markup automatically and inserts it into your product pages.

Sitemap

Google likes to find a sitemap.xml at the base of your site, outlining the whole site structure. We generate this for you automatically and keep it up to date.