# Pages

* Create static content pages with their own URL, page title and SEO meta-data
* Content pages have title, subheading, body content and an optional background image for the header
* Write and format your body content with *Markdown* - a simple formatting language that allows headings, lists, links, embedded images and more
* Embed images hosted in your Pakk account into the content with full control of sizing, cropping and filtering
* Embed feature-block layouts right into pages
* Remove header and footer to create “landing-style” pages that can be used as first point of entry for advertising campaigns and lead generation
* Link to pages from auxiliary menu, footer menu or from any other markdown text anywhere on your site
* Include a simple “Call to Action” button automatically on any page

For *static, unstructured* information, use *pages*. Of course, *static* and *unstructured* are somewhat vague and subjective terms, but in short, we're talking about one-off documents or chunks of mainly textual information that

* don't have a strong internal structure
* are not strongly related to anything else
* don't change very often
* don't need to be easily searched, categorised or discovered

The examples are probably well known to you:

* "about us" page
* "privacy policy" page

Remember that some "pages" that would be static content in other systems are intelligently generated from data in Pakk, e.g.

* "delivery" page
* "contact" page