Adwords

OK, so this one really is optional. Ads are the paid adverts that appear next to the organic results in Google.

Why might you want to pay to appear there? Because its quick and effective and generally a good patch until you are able to build up your organic traffic.

Why might you NOT want to pay to appear there? Because it can get very expensive very quickly and managing the setup and maintenance of your campaigns is no small undertaking and can often require the help of a professional CPC manager - which just means even more expense.

If you’re really new to this, I’d recommend any of the following routes:

• Spend a small amount of money on paid shopping listings. This is the easiest to set up and is almost totally automated. Even just a few Euros/Pounds a day can get you started.

• If you can spare more than 500 a month, find a pro to manage your account for you (we can help recommend someone)

• Forget about it and concentrate on other forms of marketing

Google Ads is a long term investment. It can work out very expensive at the start but businesses that benefit from repeat custom can see a decent ROI as time goes by and cost-per-acquisition drops accordingly.